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IN A NUTSHELL

Feeling stretched, successful, and unsure what’s next?

I help leaders and professionals navigate career crossroads with clarity and intention.

  • I’m an Executive and Leadership Coach with a practical, holistic approach to decision-making, leadership, and sustainable growth.

  • My work focuses on helping people step back, make sense of where they are, and design what comes next without forcing themselves into another misaligned path.

  • With 20+ years of experience in corporate leadership and coaching for organisations of all sizes: from fast-growing startups to global companies

  • Fluent in English, Italian and Spanish

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MY JOURNEY

WHO I AM

 

I’m an Accredited Business, Executive, and Organizational Development Coach with over 20 years of experience working across corporate environments and fast-growing companies.

I’ve worked with executives, entrepreneurs, and high-performing teams navigating complexity, growth, and change, helping them make clearer decisions and lead more effectively.

My work has focused on:

  • Supporting leaders through growth and transition

  • Strengthening leadership capabilities

  • Building focused, high-performing cultures

WHERE I COME FROM

Before coaching, I built my career in leadership and consulting roles across Tech, E-commerce, and Travel.

I’ve led teams, supported companies through periods of growth, and worked with organisations to:

  • Scale operations and manage distributed teams

  • Simplify strategy and focus on sustainable growth

  • Develop leadership pipelines for the long term

Alongside leadership roles, I’ve worked as a consultant on business and digital strategy, giving me a grounded understanding of the pressures leaders face at different stages of growth.

I strongly believe that when people reconnect with what genuinely motivates them, performance improves naturally and sustainably.

I’m a strong advocate of remote work and consider myself a global citizen, having lived and worked in six countries and supported teams across multiple cultures and time zones.

HOW WE CAN WORK TOGETHER

I work 1:1 with leaders and professionals, and with teams through group coaching and workshops.

My clients are based around the world, and I accommodate different time zones.

In our work together, I’ll help you:

  • Gain clarity on what really matters now

  • Identify what’s getting in the way of progress

  • Make focused, intentional decisions about how you work and lead

If you’re ready to make meaningful changes in how you work and lead, let’s connect.

Taking two steps back and let the team drive operations and having an efficient KPI setup, gives me the needed information to make sure things are running as they should. I can now take time off when I need it.

T. M. General Manager EMEA - Spain

Image by Denise Jans

"A journey of a thousand miles begins with a single step"

©2020 SMART Coaching - Serena Martino. Registered in the Netherlands - 81399421. All rights reserved.         Terms & Conditions 

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