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IN A NUTSHELL

Feeling stretched, successful, and unsure what’s next?

I help leaders and professionals navigate career crossroads with clarity and intention.

  • I’m an Executive and Leadership Coach with a practical, holistic approach to decision-making, leadership, and sustainable growth.

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  • My work focuses on helping people step back, make sense of where they are, and design what comes next without forcing themselves into another misaligned path.

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  • With 20+ years of experience in corporate leadership and coaching for organisations of all sizes: from fast-growing startups to global companies

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  • Fluent in English, Italian and Spanish

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MY JOURNEY

WHO I AM

 

I’m an Accredited Business, Executive, and Organizational Development Coach with over 20 years of experience working across corporate environments and fast-growing companies.

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I’ve worked with executives, entrepreneurs, and high-performing teams navigating complexity, growth, and change, helping them make clearer decisions and lead more effectively.

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My work has focused on:

  • Supporting leaders through growth and transition

  • Strengthening leadership capabilities

  • Building focused, high-performing cultures​

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WHERE I COME FROM

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Before coaching, I built my career in leadership and consulting roles across Tech, E-commerce, and Travel.

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I’ve led teams, supported companies through periods of growth, and worked with organisations to:

  • Scale operations and manage distributed teams

  • Simplify strategy and focus on sustainable growth

  • Develop leadership pipelines for the long term

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Alongside leadership roles, I’ve worked as a consultant on business and digital strategy, giving me a grounded understanding of the pressures leaders face at different stages of growth.

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I strongly believe that when people reconnect with what genuinely motivates them, performance improves naturally and sustainably.

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I’m a strong advocate of remote work and consider myself a global citizen, having lived and worked in six countries and supported teams across multiple cultures and time zones.

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HOW WE CAN WORK TOGETHER

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I work 1:1 with leaders and professionals, and with teams through group coaching and workshops.

My clients are based around the world, and I accommodate different time zones.

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In our work together, I’ll help you:

  • Gain clarity on what really matters now

  • Identify what’s getting in the way of progress

  • Make focused, intentional decisions about how you work and lead

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If you’re ready to make meaningful changes in how you work and lead, let’s connect.

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Taking two steps back and let the team drive operations and having an efficient KPI setup, gives me the needed information to make sure things are running as they should. I can now take time off when I need it.

T. M. General Manager EMEA - Spain

Image by Denise Jans

"A journey of a thousand miles begins with a single step"

©2020 SMART Coaching - Serena Martino. Registered in the Netherlands - 81399421. All rights reserved.         Terms & Conditions 

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