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Successful. And still wondering if this is really it.

Whether you're creating something new, leading a team, or rethinking everything

Find your way forward

Work by Design, Life by Design

For the ones who decide to redesign, before they have to.

A 3-month program to find how to work and live on your terms.  Learn more 

Authentic Leader

Leading the way you lead others,  Still the most popular program

Real ways to guide your team, get results, and find your own way to lead.  Tell me more 

The Working Session

A single working conversation. You bring the situation, we work through it.

You leave understanding why you're stuck, and exactly what to do next.  Book Now 

Just need a bit of inspiration for now? Read articles from The Happy Workplace

​Who Will You Be Working With

I'm Serena Martino. I help people figure out what they actually want from work, and build it.

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I've worked 1:1 with 300+ executives and professionals, and supported many more leaders and teams through group programs and workshops in fast-growing startups and global organisations.

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I started my career at Google during its rapid growth phase, led teams, scaled businesses, and made more than a few difficult career decisions along the way.

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More importantly, I've been where many of my clients are now. Successful on paper, but carrying something they've never properly looked at. A different way of working. A business they keep postponing. A next chapter they haven't designed yet because the timing never felt right.

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People who've achieved what they set out to achieve, and are ready to stop wondering if something better is possible and actually find out.

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My work is:

  • Personal, focused on you, not just your role

  • Honest, grounded in what's real rather than what sounds good

  • Focused on what you actually want, not just optimisation, because doing more is rarely the answer​

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Not a coach who holds up a mirror. A partner who gets in the problem with you

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The Unwritten Job Description
How to design your work and life on your own terms

A book for the people who've achieved what they set out to achieve, and are now asking what's next.

More ways to work together

Master Effortless Value

A simpler way to grow your business with clarity and flow.

Coaching and strategy planning to accelerate growth, inspire your team, and move forward with direction. Let's grow 

Recurring Open Events

Come as you are, leave with more than you came with.

A space to think something through out loud, together, whatever's actually on your mind.  See next Events

Explore More

Workshops, Tools, and resources for you and your team.

Discover additional ways to boost your team performance, and drive business results.  See options

I work with clients from all walks of life. Some of the companies they work for

CLIENTS

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TECH

Amazon - Calendly - CheckPoint - DoubleVerify - Github - Netafim - Siemens - SimilarWeb - Uber - ServiceNow - Paypal - Unity

ECOMMERCE & COMMUNICATION

Liberty Global - OutBrain - Taboola - Triplelift - Argus Media - CommerceTools - LightspeedHQ - Yotpo - Whatnot - Guetsy

TRAVEL & HOSPITALITY

AirB&B - Booking.com - Marriott - TrenoNord -  Virgin Atlantic

FINANCE & CONSUMER GOOS

Brakes UK - DHL - Deloitte - Elettrolux - EY - FCA Bank SPA - Generali - Gucci- JTI Global - Sysco Ireland 

MANUFACTURING & ENGENEERING

Kistler Group - Lonza Biologics - Merck - Stratasys - Marelli - Leonardo Corporation - Samson AG - Lonza Biologics Visp - Production - Baker Hughes - SolarEdge - NB Power

Taking two steps back and let the team drive operations and having an efficient KPI setup, gives me the needed information to make sure things are running as they should. I can now take time off when I need it.

T. M. General Manager EMEA - Spain

©2020 SMART Coaching - Serena Martino. Registered in the Netherlands - 81399421. All rights reserved.         Terms & Conditions 

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