Successful. And still wondering if this is really it.
Whether you're leading a team, building something new, or rethinking everything
Clarity on what you want and how to get there
Want to discuss your needs? Get in touch
Find your way forward
Thinking Session
A single working conversation. You bring the situation, we work through it.
You leave knowing what to do. One conversation. One concrete output. Book Now
The Real Decision Intensive
The decision you keep postponing: it's time to make it.
A 30-day intensive for the crossroads you keep coming back to. Learn more
Work by Design, Life by Design
For the ones who decide to redesign, before they have to.
A 3-month program to find how to work and live on your terms. Learn more
Leadership Development Programs
Authentic Leader
Leading the way you lead others, with clarity and impact.
Practical strategies to guide your team, drive results, and lead effectively. Tell me more
Master Effortless Value
A simpler way to grow your business with clarity and flow.
Coaching and strategy planning to accelerate growth, inspire your team, and move forward with direction. Let's grow
Explore Other Programs
Workshops, group sessions, and resources for your team.
Discover additional ways to develop leaders, boost team performance, and drive business results. See options
​Who Will You Be Working With
I'm Serena Martino. I help people figure out what they actually want from work, and build it. Starting with myself
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I've worked 1:1 with 300+ executives and professionals, and supported many more leaders and teams through group programs and workshops in fast-growing startups and global organisations.
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I started my career at Google during its rapid growth phase, led teams, scaled businesses, and made more than a few difficult career decisions along the way.
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More importantly, I've been where many of my clients are now. Successful on paper, but carrying something they've never properly looked at. A different way of working. A business they keep postponing. A next chapter they haven't designed yet because the timing never felt right.
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People who've achieved what they set out to achieve, and are ready to stop wondering if something better is possible and actually find out.
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My work is:
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Personal, focused on you, not just your role
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Honest, grounded in what's real rather than what sounds good
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Focused on what you actually want, not just optimisation, because doing more is rarely the answer
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Not a coach who holds up a mirror. A partner who gets in the problem with you
I work with clients from all walks of life. Some of the companies they work for
CLIENTS
TECH
Amazon - Calendly - CheckPoint - DoubleVerify - Github - Netafim - Siemens - SimilarWeb - Uber - ServiceNow - Paypal - Unity
ECOMMERCE & COMMUNICATION
Liberty Global - OutBrain - Taboola - Triplelift - Argus Media - CommerceTools - LightspeedHQ - Yotpo - Whatnot - Guetsy
TRAVEL & HOSPITALITY
AirB&B - Booking.com - Marriott - TrenoNord - Virgin Atlantic
FINANCE & CONSUMER GOOS
Brakes UK - DHL - Deloitte - Elettrolux - EY - FCA Bank SPA - Generali - Gucci- JTI Global - Sysco Ireland
MANUFACTURING & ENGENEERING
Kistler Group - Lonza Biologics - Merck - Stratasys - Marelli - Leonardo Corporation - Samson AG - Lonza Biologics Visp - Production - Baker Hughes - SolarEdge - NB Power
The Happy Workplace
The question you keep coming back to, probably needs more than one conversation. Start with the newsletter.