I’m Serena Martino, an ICF PCC coach with over 20 years of experience navigating career crossroads, first in my own life, then alongside hundreds of people.

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I’ve worked 1:1 with over 250 executives and professionals, and supported many more leaders and teams through group programs and workshops in fast-growing startups and global organisations.

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I started my career at Google during its rapid growth phase, led teams, scaled businesses, and made more than a few difficult career decisions along the way.

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More importantly, I’ve been where many of my clients are now.
Successful on paper, but often drained, stuck, or questioning whether the path that brought them here is still the right one.

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People who’ve achieved what they set out to achieve and are now asking,
“What’s next?” and “How do I design the next chapter on my terms?”

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My work is:

• Personal, focused on you, not just your role

• Honest, grounded in what’s real rather than what sounds good

• Focused on alignment, not just optimisation, because doing more is rarely the answer
   

I help you see what you’re actually choosing, understand what’s driving your decisions, and design work and life that fit who you are now, not who you were ten years ago.