Decide where your work goes from here. Then build it.
Whether you are creating something new, leading a team, or rethinking everything.
Your Work by Design
Authentic Leader
The Working Session
Not sure which one is for you? If you’re facing a decision about your work and can’t tell where to start, let’s talk. 20 minutes, no preparation needed.
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Who Will You Be Working With

I'm Serena Martino. I help people figure out what they actually want from work, and build it.
I've worked 1:1 with 300+ executives and professionals, and with many more leaders and teams through group programs and workshops, from fast-growing startups to global organisations.
I started my career at Google during its rapid growth phase, led teams, scaled businesses, and made more than a few difficult career decisions along the way. I've been where many of my clients are now.
They've achieved what they set out to, and something still doesn't fit. A different way of working. A business they keep postponing. A next step they haven't taken because the timing never felt right.
My work is:
• Personal, focused on you, not just your role
• Honest and real rather than what sounds good
• Focused on what you actually want, because doing more is rarely the answer
Not a coach who holds up a mirror. A partner who gets in the problem with you

More ways to work together
Master Effortless Value
Recurring Open Events
Explore more
I work with clients from all walks of life. Some of the companies they work for
CLIENTS

TECH
Amazon - Calendly - CheckPoint - DoubleVerify - Github - Netafim - Siemens - SimilarWeb - Uber - ServiceNow - Paypal - Unity
ECOMMERCE & COMMUNICATION
Liberty Global - OutBrain - Taboola - Triplelift - Argus Media - CommerceTools - LightspeedHQ - Yotpo - Whatnot - Guetsy
TRAVEL & HOSPITALITY
AirB&B - Booking.com - Marriott - TrenoNord - Virgin Atlantic
FINANCE & CONSUMER GOOS
Brakes UK - DHL - Deloitte - Elettrolux - EY - FCA Bank SPA - Generali - Gucci- JTI Global - Sysco Ireland
MANUFACTURING & ENGENEERING
Kistler Group - Lonza Biologics - Merck - Stratasys - Marelli - Leonardo Corporation - Samson AG - Lonza Biologics Visp - Production - Baker Hughes - SolarEdge - NB Power
