Achieve More, Stress Less, and Build a Career You Love
Coaching for Individuals and Organizations Focused on Performance, Growth, and Impact
People don’t come here for coaching. They come to find ways to keep up their performance without burning out, achieve high-impact results, and build a career that feels meaningful.
Choose our best programs or get in touch if you are not sure what would be the best option for you.
Welcome
Founded in 2020, SMART Coaching is committed to empowering business owners, leaders, and teams in high-growth companies. Led by Executive and Leadership Coach Serena Martino, we focus on helping you amplify your impact and find greater fulfilment in your professional life.
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We are guided by core values that shape our approach:
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Simple: We believe in the power of simplicity. Simple doesn't mean easy, yet the most effective solutions often arise from untangling complexity. We'll help you simplify your goals and strategies, making success more attainable.
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Learning: Our philosophy is all about unlocking your potential. Discover your inner motivation and limitless drive. Be ready to embrace challenges as opportunities for growth and achievement.
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Fun: Who says that professional growth should not be enjoyable? Your journey becomes a fulfilling adventure filled with playful moments, joy, and excitement.
​Welcome to where your transformation journey begins.
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ACHIEVE MORE STRESS LESS
A Career You Love at ease
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This program is designed for professionals who want to excel in their careers without sacrificing their well-being.
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Find clarity, improve your focus, and take intentional action toward building a career that’s fulfilling and sustainable.
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Achieve success on your own term, and create the life and career you’ve always wanted​
AUTHENTIC LEADER
Leading the way to lead others.
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This program is for successful managers feeling the strain of growing responsibilities and team size. If you're struggling to keep up while leading effectively, this will help you regain control.
Maximize your team’s potential and achieve exceptional results, without burning out.
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Get clarity, plan ahead and focus on the actions necessary to achieve long-lasting results.
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EFFORTLESS VALUE
A simpler way to grow
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This is the best program for founders & owners in their scale-up phase.
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It is a combination of Coaching Sessions and Strategy Planning to help you accelerate your business growth and inspire your team to work towards the company's vision.
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Grow your business with flow and direction, spending less time stuck in execution.
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CLIENTS
I work with clients from all walks of life. Some of the companies they work for
TECH
Amazon - Calendly - CheckPoint - DoubleVerify - Github - Netafim - Siemens - SimilarWeb - Uber - ServiceNow - Paypal - Unity
ECOMMERCE & COMMUNICATION
Liberty Global - OutBrain - Taboola - Triplelift - Argus Media - CommerceTools - LightspeedHQ - Yotpo - Whatnot - Guetsy
TRAVEL & HOSPITALITY
AirB&B - Booking.com - Marriott - TrenoNord - Virgin Atlantic
FINANCE & CONSUMER GOOS
Brakes UK - DHL - Deloitte - Elettrolux - EY - FCA Bank SPA - Gucci- JTI Global - Sysco Ireland
MANUFACTURING & ENGENEERING
Kistler Group - Lonza Biologics - Merck - Stratasys - Marelli - Leonardo Corporation - Samson AG - Lonza Biologics Visp - Production - Baker Hughes - SolarEdge - NB Power
As an Accredited Business, Executive & Team Coach, I help high-achieving leaders like you eliminate stress, regain control, and drive real business growth with ease. My extensive background in leadership roles and consulting across diverse industries gives me a deep understanding of the challenges faced by both start-ups and large enterprises alike.
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Having worked with countless clients, I've seen the universal struggle: leaders are overwhelmed, losing focus, and searching for a way to lead without feeling drained. Whether you're an entrepreneur navigating growth or an executive managing a large organization, I understand the pressure you're under.
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But it doesn’t have to be this way.
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If you're tired of endless to-do lists, overwhelmed by constant demands, and wondering where the passion for your work went—I'm here to guide you. Together, we'll shift your focus from busyness to building genuine, sustainable value for your business.
Let's embark on a transformational journey where you’ll regain control of your time, rekindle your passion, and lead with clarity and confidence. It’s time to reclaim your time, reduce the noise, and thrive in your role once again.