MASTER EFFORTLESS VALUE
You built it. Now decide what you want from it.
Can you keep what you built without it taking this much from you?
This is for owners and founders whose business is doing well and who are still the one holding it up. Whether you want a better balance or a more strategic, hands-off role, you’re deciding what you want from the business and what your part in it should be.
Here we work that out, and set it up so it holds.
THIS IS FOR YOU IF
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Your business works, and it still depends on you more than you want it to.
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You can’t say clearly what you want from it in the next few years, or what your part in it should be.
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Your days go to things someone else could carry.
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You want to keep what you built, in a way that doesn’t drain you.
Challenges and Transformation
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Nothing Clear Ahead → You know what you want from the business over the next few years, and what your part in it is.
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Time Management Overload → Priorities cut down to what matters, and systems that stop the days from eating you.
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Delegation Dilemma → Clear roles and processes, so the work moves to the people who should carry it.
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Leadership Stagnation → You spend your time leading, and your team grows into more of the rest.
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Communication Breakdowns → Clear channels and better meetings, so people stop guessing.
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Inadequate Strategic Planning → Time set aside to plan, and a plan for the next stretch.
Offer Specifics
What you get:
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Bi-weekly regular sessions, with room to adjust the rhythm to what actually works for you
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Personalized Action Plan: A tailored step-by-step plan based on your specific goals and challenges.
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Ongoing Support: Regular check-ins and accountability sessions to ensure you stay on track.
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Change Navigation: strategies to navigate change, for you and your team, and to communicate your vision clearly.
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Strategy+ only: sessions with your leadership team, and a strategy plan for the next quarter or year.
Laurelle B. - Founder&Director,
UK
The sessions were a great space to get clarity on what I need to do to rally drive my business forward, and develop personally.
We covered a range of topics each week, where I received useful guidance, challenge and feedback on tasks I had completed, current business challenges and position and strategy planning.
Taking two steps back and let the team drive operations and having an efficient KPI setup, gives me the needed information to make sure things are running as they should.
I can now take time off when I need it.
Thibaut M. - General Manager EMEA, Spain
Serena managed to build a trusting relationship and atmosphere, setting and defining goals for each meeting.
She helped to find the root causes of problems at my work, and leading me to find solutions was done in a perfect way. My expectations were overachieved. She helped me to become more effective and efficient at work.
Robert H - Manager of BD, Switzerland
Here is how we do it
Here is how we do itThe work moves through four areas. The focus depends on what’s most pressing for you.
1️⃣ Performance: from the to-do list to the work only you can do.
2️⃣ Delegation: the right people in the right roles, with clear accountability.
3️⃣ Alignment: communication and meetings that run without assumptions.
4️⃣ Strategy and Direction: where the business is going, and what you want your part in it to be.
What you can expect:
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You know what you want from the business in the next few years, and what your role in it is.
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Someone other than you runs the day-to-day, with clear roles.
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You have a simple way to see that it’s running.
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You have protected time for the decisions only you can make.
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The business holds up if your role changes.
FAQ
1. How soon will I see results?
Once we start working together, most clients who take consistent action begin to see changes within the first 2-4 weeks. We focus on addressing the most pressing goals within the first 3 months and tackle larger goals within 6 months.
2. What exactly is included in Master Effortless Value?
The program offers personalized coaching sessions to create a tailored action plan for your unique objectives. You'll receive biweekly real-time sessions, tools, and ongoing accountability to guide you throughout the program.
3. Is this only for people who’ve been running a business for years?
It’s for owners and founders whose business already works and who carry more of it than they want to. Years matter less than that.
4. How can I contact you if I need help or have questions?
I recommend booking a quick discovery call, which is completely free. This call will help us determine if this program is the best fit for you at this moment. There's no pressure, and I genuinely enjoy getting to know people. If we both feel that we can benefit from working together, we'll proceed; otherwise, I'd be happy to recommend other solutions or professionals to work with.
If you prefer to contact me in writing, send a message to: coach@serenamartino.com
CHOOSE YOUR PACKAGE
Effortless
The complete version: direction, people and rhythm, worked through in full.
6 months Program
includes regular 1-hour sessions
Full mentorship and access to your coach for any questions or insights during the whole program
Book a call to determine if this program aligns with your needs and vision.