WORK BY DESIGN, LIFE BY DESIGN
A decision about your work is also a decision about your life.
You've built a career people admire. Now there's a decision in front of you, and it affects far more than your work.
A bigger role that would change where and how you live. A business you want to start while a salary still pays the mortgage. A job you're good at that costs more than it gives. Leaving, staying, or reshaping what you do.
You may feel guilty even asking the question, given how much you've achieved, so you wait.
Waiting is also a decision.
MOST PEOPLE REDESIGN THEIR WORK WHEN THEY HAVE TO. THIS IS FOR THE ONES WHO DECIDE FIRST.
You've been thinking about it long enough to know it isn't going away. Hesitating doesn't mean you're indecisive. It usually means you have real options, and each one affects something you care about.
The work and life sides of this decision can't be solved separately. A career move that ignores your life fails, and so does a life plan that ignores your work. This program deals with both at once, with someone who has been through this with hundreds of people.
This is not about working harder, finding better habits or optimising yourself. And it doesn't mean blowing everything up. It means deciding what you actually want now, looking honestly at what it takes, and starting to build it.
WHAT BECOMES POSSIBLE
This is 1:1 work. Which means it's built entirely around you. Not a template, not a fixed curriculum. A process that starts where you are and moves toward where you need to be.
You do not need someone to hand you answers. You need a partner who works through the problem with you and stays until you move.
Depending on where you are, that might mean stepping into a bigger role, changing direction, building something of your own, or changing how you work and live day to day. The program adapts to whichever it is.
How we do it
THE TIME FRAMEWORK
This program is built around three directions — Now, Next, and Future — not as sequential steps, but as areas you'll work on simultaneously throughout.
✅ NOW: What's happening today. - Where your time and energy go, what's draining you, and what has to change first. We start here because a few changes now make everything else easier.
✅ NEXT: The decision you are making - A new way of working or leading, a new role, a business, a departure. We turn it into a decision and a plan with dates, conversations and first steps.
✅ FUTURE: Meaningful Direction – The way you work and live once this is done, so it still works in two years and doesn't need outside approval to feel right.
THE STRUCTURE I WORK FROM. YOUR SITUATION DECIDES WHERE WE SPEND THE TIME.
What working together looks like
A 3-month program: structured enough to keep you moving, flexible enough for what's actually happening in your work and life.
Bi-weekly regular sessions, with room to adjust the rhythm to what actually works for you, and continuous support via email or chat for anything that comes up in between.
I work with a small number of people at a time - never more than 3 new clients a month - so the attention is real, not just promised.
At the end of our work together
-
You've made the decision of what to do next
-
You know why the current situation stopped working, and what you're building instead.
-
You have a plan for the next 90 days, with the first steps already taken.
-
You've dealt with the work and life consequences together, so the decision holds up once you're living it.
-
You have something planned further ahead, beyond the decision in front of you now.
I've coached more than 300 leaders, founders and professionals through moments like this.
Who this is for
-
You've achieved what you set out to achieve, and something still doesn't fit.
-
You're considering taking a new role, starting something of your own, or changing how you work.
-
You're ready to do the real work, not just think about it.
-
You'd rather have depth and a clear outcome than a quick fix or another productivity system.
-
You're willing to look honestly at what's working and what isn't.
You want a partner who stays with you until you've made the decision, and made it work.
This isn't coaching you graduate from. It's a way of thinking you take with you.
The Coach Behind This Work
With 20+ years in business and leadership, I've worked with executives, founders, and high-performing professionals, helping them scale businesses, lead better, and make the decisions that actually moved things forward.
Six years ago I shifted focus. Not because the corporate work wasn't meaningful, but because I wanted to go deeper. To work with people on both the professional and the personal: because the two are never really separate, and the most important decisions tend to live exactly at that intersection.
I've lived in 6 countries, worked with teams across 5 continents, and redesigned my own work and life more than once. Sometimes that meant changing direction entirely. Sometimes it meant finding the small shifts that changed everything else. I know what both look like, and what it takes to move without losing everything you've built.
Success isn't a fixed path. It's yours to define.
FAQ
1. How soon will I see results?
Once we start working together, most clients who take consistent action begin to notice changes within the first 2-4 weeks. By the end of the program, you'll have made the decision you came in with, and you'll be acting on it.
2. Who is this program most suited for?
I work with experienced professionals, including senior leaders and founders, who are facing a decision about their work that affects their whole life. I help them decide how to work and live from here, and then start doing it.
This is not a career coaching program. It’s not about reviewing your resume or job applications. I help you define how to work and live better now and what's next, aligning your work with what you actually want and taking action toward meaningful progress.
3. How do I know if this is right for me?
The best way is a short call about the decision in front of you. Come with it in one sentence, even if you don't know the answer yet. If it's a fit, I'll tell you what working together looks like. If not, I'll point you toward what is. If you prefer to write first: coach@serenamartino.com
Ready to start?
Some of this you could figure out on your own. Over time, with patience. But most people who come here have already tried that. And they're tired of waiting for the right moment that never quite arrives.
The results show up in your calendar, your energy, and how you feel about the work you're doing every day.